WoW didn't invent the MMO, but it did define it. This is the most important guild in one of the most important games of this century. Most notably, long-time guild leader of Elitist Jerks Ion Hazzikostas (Watcher on the forums) wound up as WoW's game director. With time, some of the most prominent theorycrafters from Elitist Jerks even went on to become designers on WoW itself. They've had academic research papers written about them. Excepting the earliest days of WoW, players didn't have the numbers for that equation (or else bugs and misinformation meant they didn't have the right ones.)Įlitist Jerks aimed to solve that through the art of "theorycrafting," or figuring out the math behind the fights and the monsters and the classes. MMOs are, as described on the Elitist Jerks forums long ago, a math problem: To win you must do X damage in Y time, while a tank is getting hit for N damage which is countered by Z healing. MMOs are notorious for their opacity, blocking off vital information about how the game works behind walls of lore, sketchy user interfaces, and cryptic developer statements. The site's claim to fame ended up not just being tied to the guild's in-game success, but because it was the place to go for that most precious of MMO resources: knowledge. It was initially just a site for the guild of the same name, but it would eventually grow in size and prestige to hold sway over the discourse of WoW discussion. At the center of the maelstrom was a small site called Elitist Jerks.
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